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CASE Study:
Eirene Cremations

The Challenge

Not your typical tech start-up Eirene identified an opportunity to disrupt a billion-dollar industry through online cremation planning, offering an affordable service. 

Eirene primary goals in Nov 2022 were to:


  • Generate demand and traction in their primary market.

  • Understand the impact of marketing investments on their bottom-line revenue. 

  • Show a repeatable and scalable return on investment.

  • Find consistent channels to drive high-quality leads for their sales team.

  • Identify the issues within the marketing and sales funnels that were hindering growth.


The Solution

Our experience working with start-ups in new and emerging verticals helped us approach the problem in an analytical way, creating a custom strategic approach unique to Eirene, not a cookie-cutter strategy.

After auditing their marketing channels and using their internal business data to perform regression analysis, we identified the major levers of growth in the organization and rebuilt their key acquisition channels for scale (SEM, Paid Social, Display).

We mapped the user journey through the funnel and developed KPIs to identify friction points that were causing customers to drop out of the funnel. 


We built reporting frameworks and dashboards for revenue operations (sales and marketing) to help quickly identify and triage significant issues and advise the customer where additional investment would improve CVR through the funnel.

We worked with the product and sales teams to build custom call tracking and AI categorizing tools to help the business understand how to improve sales scripts and empower them with critical information to increase close rates.

The Impact

  • Year over year, the first six months experienced a 311% growth in Sales and a 300% growth in revenue.

  • Daily average sales increased 78% during H1 compared to H2 2022.

  • Inbound call volume from unique callers increased by 864%.

  • ROI grew from 1.7 to 3.1 from H2 2022 to H1 2023.

  • Eirene has scaled from two regions in Canada to coast-to-coast coverage within six months and is preparing to launch in the US.

Nice People, Saying Nice Things


Joe has been an invaluable partner in our business growth. Since our initial conversations, it was evident that Joe is well-versed in Google Ads and digital marketing best practices. He proactively develops customized campaigns tailored to our key objectives, which have significantly impacted our success.

Joe's consistent communication and accessibility makes collaboration very easy. He ensures we are aligned on goals and priorities each week. His knowledge, dedication, and results-driven approach have been instrumental in our progress and in achieving our key milestones. I highly recommend Joe to any business looking to take their growth to the next level.

Mallory, Co-Founder and CEO Eirene

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